Well, if you're putting yourself out in the world...or your book, or your art, or whatever...it's very important. Do people see you as an expert on the topic you've written about? Or are you more the creative free-spirit?
Wikipedia says that "Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trust the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies."
Hopefully readers will trust my writing, and my style of nonfiction and turn that into love for my fiction.
What's your brand?
image originally from http://empoweredonlineentrepreneurs.com/entrepreneurial-mindset/what-is-your-personal-brand/